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Sara Whitfield and Samantha Bergey, sister-in-laws and best friends. They met in high school in the 90’s—one day showing up in the same outfit: stan smiths, white long sleeve shirts, and khaki overalls. What caused an awkward moment would eventually lead them to start a business together: a similar taste in clothes. Their friendship didn’t truly start until Sam married Sara's brother and they became family in 2007. The following year Sam and Sara merged their style and business-savvy into opening Cupcake Couture, and the rest is history. Expansions, remodels, highs, and lows have characterized these last 10 years, but none so special as four years ago when they each had their first baby girl, just three months apart. They’re so thankful for their families, Cupcake, and the wonderful customers that have made this adventure one for the books!

Cupcake Couture is a women's boutique located in McMinnville, Oregon. Founded in 2008 by sister-in-laws Sara Whitfield and Samantha Bergey, the business is a joint venture with a mission to offer high-quality fashion at accessible prices. Their approach is to hand-select boutique exclusives and curate pieces that are aspirational as well as wearable for everyday. Cupcake stocks hard-to-find denim, tops, dresses, handbags and shoes from both established and up-and-coming designers. Additional services such as private events and closet consultations are available on request.